Foster impact and growth with data-driven campaigning

Data-driven campaigning has been a success story in the US for a decade now. Quick advances in technology have helped many organizations and companies strengthening their community, increasing online fundraising and sales and maximising outreach. Only more recently, the trend has spilled over to Europe. Many organization are still reluctant and wonder whether investments in online campaigning resources is worth it. We are convinced, and will show you why. A case study.

1) WHO IS AND WHAT DOES OPERATION LIBERO?

A short portrait about the organization.

2) WHAT’S THE TECHNICAL SETUP OF OPERATION LIBERO?

A glimpse in the engine room.

3) HOW DOES OPERATION LIBERO CONCEPTUALIZE A NEW CAMPAIGN?

An overview about the major steps.

4) HOW DO TECHNOLOGY AND CAMPAIGNING INTERACT IN PRACTICE?

A case study with successes and learning.

5) WHAT’S NEXT?

An outlook on an open source CRM.

BACKGROUND

Adrian Mahlstein works as a project manager at Kampaweb and is co-founder and campaign manager at Operation Libero. Adrian has a run national and international for- and non-profit campaigns for organizations and associations.

Kampaweb supports clients with all aspect of online campaigning - strategically, organizationally and technically. Our fundraising and campaigning tools make it possible to address and mobilize people targeted - in the internet and beyond. http://kampaweb.ch

Operation Libero is a political movement in favor of a cosmopolitan and forward looking Switzerland. We have no fear of the future and are are convinced, that our best times are yet ahead of us. http://operation-libero.ch