Selected Session

Better Communication to Bridge the Tech-Business Gap

Jeffrey A. "jam" McGuire
Proposed Track(s)
Business, Agency, Communication, Community
Level of expertise
Session Type
Regular (45 min)
Time Slot

The “Tech/Business Gap” is what we call the misunderstandings, for example, between the people building a technical product and the people who need to sell it. These often result in teams or individuals pulling in different directions within a company—even when everyone believes they’re working towards a common goal.

Among various factors that cause this “gap,” it often boils down to communication challenges. Even though we’re talking about internal problems, one path to success is building consensus via an external communications strategy.

In this presentation, I’ll talk about solving this problem by building a common vision and a plan for communicating it to the world. As a bonus, if successful, the resulting communication strategy will also help sell your products and services!